The art of persuading your target audience to take positive action on behalf of a worthy client.
The art of making your first impression brilliant across all mediums of communication.
The art of telling your story in measurable ways with the end goal in mind.
The art of promoting all that is good about you, while minimizing areas of weakness.
The art of being gracious and hospitable to guests, all-the-while executing the ultimate goal.
The art of converting impressions into leads via web, SEO, social, SEM and funnel-driven marketing.
Known for crafting and placing award-winning branding, tv, radio, print and traditional media ads, the more stealth but deadly capabilities of our firm include being the first agency to bring most new media platforms, streaming media and digital to the market and truly one of the few agencies to bring the right talent in-house to transition our own companies and our clients to all things digital disruption including data and content curation, website design, e-commerce, SEM, SEO, geofencing, targeting, retargeting, Facebook/Instagram marketing, social media, AdWords, and funnel-driven campaigns.
For grins we also love event planning with the likes of Stephen Curtis Chapman, Marcus Luttrell, Ben Carson, Terry Bradshaw, Rick Perry and the Benghazi Survivors.
Other notable work can be seen in the “Tell Me I Can’t Do It” campaign created for a local bank that won ‘Best Bank Campaign of Texas’; our nationally recognized Lemonade Day campaigns; the multi-cultural campaign created for United Supermarkets’ Dallas market, countless emotionally charged videos for Texas Tech’s College of Education; the dramatic and engaging countdown campaign and launch of Audi Lubbock; our media buy and ad creation for not just one, but two presidential campaigns; and of course our countless regional and statewide campaigns for the Parade of Homes, Woodhouse Day Spa, TXP Capital, Lubbock Designscapes, West Texas Food Bank, Caprock Home Health, STAR ER, Lubbock Christian University, some of the regions most respected builders, developers and more.
And just to be sure our fearless leader keeps her ‘Director of World Change’ Title, we also represented the Republic of the South Sudan in their quest for a peaceful transfer of power, a candidate running for MP in Meru, Kenya and a orphanage mission rescuing hundreds of children in Luoyang, China.
We are a fun group. Though we take winning for our own companies and our clients companies/causes/campaigns very seriously, we certainly don’t afford each other the same courtesy. We are damn good at what we do, but we are not perfect. We have a sense of humor and can laugh at ourselves. Because of the spiritual dynamic Landtroop Strategies was founded upon, we are people of integrity. Quite simply, we do what we say we will do. Our name and reputation are not only valuable to our company brand, but also to each of us individually. If we err, it will most likely be on the side of providing more services and benefits to our clients than what they paid for or expected.
Ever met that person who takes time to smell the roses? Is content to go with the flow, doesn’t make any waves, and is generally risk adverse and politically correct? Yeah… that’s not Cathy. Recently referred to in an Austin paper as a ‘PR whiz’ and ‘highly assertive (political) force’ this free market capitalist believes sleep is overrated and knows that playing it safe doesn’t change the world.
A mysterious man of many titles, Austin is best described as the ‘Human Swiss Army Knife” because of his stealth tactics, ability to adapt, stand up to any challenge, and fix anything – all the while remaining perfectly cool. A serial entrepreneur with a voracious appetite for matrix-style downloadable learning, this Red Raider has a servant’s heart and uses his talents for good and not evil. That said, deft with a multitude of weapons, we suggest you keep our ‘in house Jack Bauer’ on your side.
Work hard – travel harder is the motto of our proud Air Force brat who lived in 5 continents before she graduated high school. An adventure addict, Amanda is a relational genius who can adapt to any situation. Strategic thinking, puzzle solving obsession with spreadsheets meets never quit tenacity day in and day out for this feisty redhead, resulting in companies going from good to great faster than Jim Collins can write 2.0. Her love for good lyrics and passionate art means we all have fun on the journey. Meet Amanda.
Guru of all things TV/Radio/Video. The man behind numerous award- winning ads, including the infamous “Movember” UMC campaign, Matt takes our ideas and creates pure magic.
Bobby jumped into the creative game back in 1998. When 8MB of RAM and a 14.4 modem meant business. Bobby studied Computer Science at Texas Tech for a couple of years, and then realized that his passion was design… not numbers. As Senior Art Director for Landtroop Strategies, Bobby uses his experience to take a creative brief and turn it into brand magic.
Contrary to the urban myths, Brian never shot a man in Reno just for overusing Helvetica. And the “Big Boots, Big Business” canvas that he has hanging over his desk means he’s just as much meditative over design as he is Texan. Catch Brian on a good day and he may just buy you lunch.
A proven team builder with an uncanny ability to think outside the box and willingness to get his hands dirty, Karson’s grasp of when to extend grace versus a custom made boot in your &#$ makes him the perfect right hand to the Chief Gladiator. Fred Underwood may be calling but our in house Chief of Staff has bigger plans.
When Dillan sailed into the office for the first time, we didn’t call him back. We didn’t answer his email or return his call. Truthfully, we do our best to chase off anyone who thinks they have what it takes to be a gladiator. Because the truth is they don’t. But when this hungry rock star reached out to us for the 5th time – we took him seriously. He started that afternoon, helped pull off a major event 7 days later and went from intern to Social Media Director faster than you can say #hashtag…capturing some delicious photos for our clients along the way. Whether ghostwriting our press releases or designing a logo for one of our biggest clients – he just keeps impressing. Meet Dillan.
Born with a paint brush in her hand, Hannah is anything but a starving artist. A sucker for clean designs that have layers of meaning, she can develop original brands and campaigns fast as lightening. Diligently sketching things out by hand first, then translating it to digital, her impressive work ethic leaves average millennials in the dust. An outdoor enthusiast and self-diagnosed perfectionist, don’t let her size intimidate you. She may be 5′ even with her boots on, but she’s a gentle giant of a lady. Meet Hannah.
This South Texas girl will surprise you with her creativity, organization, and coffee addiction. Executing successful social media campaigns on a daily basis, she loves engaging with fans once content is live and driving traffic to increase return on investment. Without admitting to watching the world news, she stays on top of trending news and topics, curating them to clients to share engaging content. If you don’t see her in the office, she’s probably fulfilling her shopping addiction at Target. Meet Victoria.
Shanda Hasse, one of the original Landtroop Strategies gladiators, designed the logo that our team has used proudly since day one. With an extensive and highly regarded background in marketing and graphic design, Shanda has been at the drawing board since 2005. If not in the office, you might check Israel – Shanda is quite the adventurer!
If Rai wasn’t a content strategist, she’d be a criminal profiler. Her talent is getting into the mind of your client and building powerful buyer personas that shape your content. Ever feel like a website you stumbled upon was reading your mind? Rai probably had a hand in that. Rai is often confused in name with Rey of the latest Star Wars masterpiece, but her talents with content writing are more akin to those of Obi-Wan. For 10 years Rai has studied every content marketing trick in the book and loves tailoring custom strategies to attract your ideal audience. While Rai will defend the Oxford comma to the death, she’s just as likely to give you a killer Thai food recipe.
Percentage of thrilled clients
Total websites built
Gold Medal Winner - Best Banking Campaign in Texas
New businesses created on a single day in Lubbock, TX
Political campaigns won
Pairs of delicious shoes
Average increase in social media engagement
Number of emails sent on an average day
of being average.
AUDI GRAND OPENING